Partners
Case Study
Snyk and Salesforce
Client Need: Snyk sought statistic-driven case studies to showcase the benefits of secure open-source development. Working directly with Snyk and Salesforce product teams, I developed this case study and multiple others, highlighting the efficiency and security offered by Snyk.
Results: The case studies were used on the company’s web site for testimonial content to drive the research phase of the buyers journey.
Whitepaper
BillingPlatform
Client Need: BillingPlatform sought to compete in a crowded solution landscape with a complex value proposition. With an 18 month sales cycle, we needed to keep prospects informed and engaged. The Subscription Billing Primer provides an awareness-level asset, providing CEOs and CTOs an overview of the platform’s capability to expand billing opportunities within most industries, the audience included both retail and B2B companies.
Results: The in-depth asset enticed prospective buyers with the benefits of subscription billing solutions. This paper gathered 75% of our MQLs for nearly six months.
Video
Teradata
Client Need: The company sought to raise awareness of customer satisfaction through a case study campaign that included video case studies. Working with an agency, I scripted and recorded engaging testimonial videos to illustrate the benefits of Teradata.
Results: An integrated campaign drove traffic to this video along with other man on the street videos, gathering the majority of of MQLs for the first quarter.
Digital Ad
Pearson eCollege
Client Need: Pearson sought to increase brand awareness in the community college market. Collaborating with community college educators, we developed targeted a value proposition and messaging for this market. The marketing team brainstormed to create the Pearson eCollege Web site, Overview Brochure and Print Advertisements.
Results: These integrated marketing tools helped the Pearson eCollege sales team establish its solution in new markets, adding to the company’s nearly $90 million in annual sales revenue, and increasing the company’s market share.
Video
BillingPlatform
Client Need: Written for a wide audience that included financial leaders and product managers, I created What Is Platform Extensibility? to highlight the power and versatility of BillingPlatform’s solution. Collaborating with illustrators and voice talent, I completed this project within four weeks of ideation.
Results: The video serves as a leading awareness stage content asset that helps introduce prospective buyers to the benefits of BillingPlatform. With more than 1,000 views on a channel that previously saw less than 100 views, this video has generated more than $100M in pipeline annually.
Article
Idaho National Laboratory
Client Need: The Advanced Test Reactor, one of Idaho National Laboratory’s largest research facilities, sought to promote their $13 million investment in the reactor’s system upgrades. Written for the wider nuclear energy and engineering audience, my article highlights the benefits of the overall investment.
Results:
The article, US Veteran Gets a Facelift, was prominently featured in the December 2011 issue of Nuclear Engineering International magazine.
Courseware
Microsoft Press
Client Need: ActiveEducation contracted with Microsoft Press and Catapult, Inc., a textbook production company, to write and produce the Microsoft Office 2000 Step-by-Step Courseware Series. I was one of the lead editors on this project and worked directly with the series authors and publishers.
Results: I edited and key-stroked numerous titles in the Microsoft Step-by-Step Courseware Series, including Access and Word.
Craig Wise 