Storytelling Takes the Lead
How Emotion, Relatability, and Conflict Help Your Brand Stand Out Storytelling is marketing’s beating heart. It provides the pulse and flow for your overall strategy. Management platforms, demand-gen campaigns, data-driven research, and social media exist only to either deliver or refine the story you want prospects to hear. Without a strong story, they won’t listen…
Cutting Through the Noise
How Content Marketing Powers Demand Generation Discover how aligning these two disciplines drives conversions in a crowded market. In a competitive market flooded with AI-generated content, companies need effective strategies to attract and retain customer attention. With 5,000+ ads and messages vying for your prospect’s attention each day, demand generation and content marketing make the…
From Story to Strategy: Case Studies
How Case Studies Prove Value and Convert Prospects As an experienced content strategist, I’ve witnessed the impact of case studies. If you’re not leveraging case studies in your marketing efforts, you’re missing a chance to engage your audience and demonstrate your value. These assets are an underutilized workhorse, especially for technology solutions like SaaS-based applications…
The Peril and Promise of AI
How AI Can Improve and Assist in Content Strategies Artificial Intelligence is a powerful technology that has clearly changed our economic and social landscape. ChatGPT, Copy.ai, Jasper, and similar tools allow creative and inspired humans to become better informed and more efficient. The promise of Artificial Intelligence (AI) has become so prevalent that any content…
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About Me
Experienced marketer and writer with over 15 years of B2B experience. I have a proven track record in multiple technical and scientific topics. These posts offer sound content and marketing experience.
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Craig Wise 